# Atomic.io State of Digital Trust 2024

Channeling Engagement: Unveiling customer preferences and behaviours in brand communications

### In this report

In this report, we surveyed over 1000 consumers to better understand:

- customers’ preferred communication channels

- their current views on digital trust with brands

- experience with scams

By understanding customer communications, businesses can position themselves to build stronger, more resilient relationships with their market and thrive in an increasingly complex digital ecosystem.

Atomic powers in-app messaging for incredible organisations including:

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Next steps

We're here when you're ready

We'd love to meet you, show you Atomic, discuss your situation, answer your questions and help you evaluate Atomic quickly and easily.

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See a demo, meet an expert\
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Book a 30-minute demo ->](/content/demo/index.html) \
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Reach out with a question\
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Contact us ->](/content/contact/index.html)

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Get hands-on with examples\
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Examples library ->](https://library.atomic.io/) \
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Explore the docs\
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Atomic documentation ->](https://documentation.atomic.io/)

Atomic's [in-app messaging platform](/content/site-root.html) helps you reach your customers in your most impactful channel - your app.